Begin with evidence
Review analytics, search performance, enquiry quality, customer questions and sales feedback. A redesign should fix known friction rather than simply introduce a new visual style.
Protect existing value
Inventory URLs, backlinks, high-performing content and conversion paths. Plan redirects and metadata before launch so useful organic equity is not discarded.
Define the new standard
Set measurable expectations for speed, accessibility, mobile behaviour, editing and tracking. Agree ownership of content and approvals before the project starts.
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